Nike replaces Off-White as the world's most popular fashion brand in the second quarter

According to the list of the world’s most popular fashion brands and items in the second quarter of 2020 released by Lyst, a fashion search engine invested by LVMH, Nike ranks first, becoming the first non-luxury brand ever to top the list. Off-White, who has continued to top the list, ranked second, and Gucci rose one place to third. In terms of products, the most popular product for women is Birkenstock double strap sandals, and the most popular product for men is the Off-White double arrow mask. Lyst concluded that the impact of the epidemic has always been significant, and consumers have begun to pursue comfortable and neutral items.