With us blabbing on the world going digital and all, about the increasing fashion-cravers in BRICS etc., its about time that we hear the news of how China market is going all mobile interms of fashion shopping.
As numerous brands expand their e-commerce sectors to Asia, especially in China, and with the prices of smartphones going affordable, the number of Netizens saw an immense increase, considering the luxury products for them are just a click away and get delivered to their doorstep, without them moving even an inch to travel and such.
According to a report released this week, the number of Chinese people accessing the Internet via mobile devices increased to a record high of 420 million at the end of December 2012, and mobile shopping - a quickly expanding mobile application, saw its users reach 55.5 million.
The China Internet Network Information Center report confirmed mobile Internet users accounted for 74.5 percent of the nation's total Internet population, which stood at 564 million, amid a slower growth rate since 2010.
The report also quoted, "There is great potential in the mobile Internet as an increasingly large number of smartphoneshit the market."
It further said, "Among the wide range of services on mobile devices, mobile shopping witnessed rapid expansion in the second half of 2012, said the report. Shopping on mobile devices has become an important driver of the growth of online shoppingin China."
Qiu Lin, an Internetstock analyst at Guosen Securities in Hong Kong, said, Alibaba Group, which has a more than 70 percent share of online retail sales in China, may have 10 to 20 percent of its business coming from mobile devices.
On Nov 11, when the e-commerce giant launched an online shopping promotion through its Tmall.com and Taobao.com, sales on the two websites reached 19.1 billion yuan (3 billion dollars), with mobile devices being responsible for around 1 billion yuan (160.7 million dollars) of these, said the company.
Online sales make up a tiny proportion of all retail sales, around 4.32 percent last year, but it has become the main way to shop in some categories.
Research company Roland Berger, estimates that around 25 percent of books were sold online in China in 2011, making it the most popular online category.
Online shopping is also expected to account for around 20 percent of all electronic devices sold, 10 percent of sportswear, and 6 percent of mother and infant-care products.
An interesting factor here also is that although the fashion shoppers count increase immensly online, furniture and food, on the other hand, are purchased far less, digitally!
Well, good news, anyway, for the Fashioners, isn't it?