Missoni's Expansion Plan

Italian fashion brand Missoni is planning to expand its retail channel by opening new stores in the new emerging markets which includes the countries such as Turkey, Russia and India. According to this, the brand will be opening two new stores in Turkey as well as one in Russia and India until the end of this year.

In addition that, the brand is preparing to sign a joint venture agreement with a local partner for retail business in China that can allow them to re-enter to the market and provide strong sales volume on the Asian side.

According to its last annual report, Missoni has already 82 point of sales all over the world and 170 million euro revenues ( around 80 percent of sales through its wholesale channel and 20 percent through its retail stores ).

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