Weekend Max Mara and Merci are collaborating to release an AW24-25 capsule collection presented in a giant suitcase popup inside the store in Marais.
Max Mara with the Chinese adaptation of Prima Facie
Max Mara collaborates with the Chinese adaptation of Prima Facie, a one-woman play, as the fashion partner to dress up the main female lead in an empowering way.
Max Mara Signs a Deal with Shiseido
Max Mara has agreed to a long-term agreement with Shiseido to give it an exclusive license to develop, produce, and distribute the fragrances of Max Mara.
Yara Shahidi is the 'Face of the Future' in Max Mara WIF ...
Yara Shahidi has been named as the 'Face of the Future' at the 50th Max Mara WIF Awards.
Lucy Hale Designs For Weekend Max Mara
Actress Lucy Hale has designed a special capsule collection for Max Mara's sub-label, Weekend Max Mara.
Max Mara Arrives in Roblox
Max Mara has made its debut in Roblox with the “Max Mara Coats Adventure” where the user avatars have the ability to jump, run, and ride on the roller coasters with the 101801 coats.
#MaxMaraTeddyTen
Max Mara celebrates the 10th anniversary of its Teddy Bear Icon Coat around the world with #MaxMaraTeddyTen.
Max Mara Celebrates the 10th Year of Teddy Bear Coats
Max Mara is planning for a 'Great Big Global Fashion Adventure' in several cities to celebrate the 10th anniversary of Teddy Bear coats.
The Daily and Max Mara celebrates
Max Mara, with The Daily, hosted a luncheon to celebrate the Hamptons pop-up store located at Topping Rose House.
Max Mara Unfurls Resort 2024
Max Mara brings out its Resort 2024 collection in a combination of the brand's heritage and Swedish magic.
Lili Reinhart receives WIF Max Mara Face of the Future Aw...
Actress Lili Reinhart got awarded the annual WIF Max Mara Face of the Future Award. Max Mara celebrates Reinhart as a businesswoman, talented actress and making women feel better in their skin. The brand especially honors her fea...
Max Mara’s Spring 2023 ready-to-wear collection explained.
For the newest Spring 2023 collection Max Mara’s creative director Ian Griffiths’ muses were Renée Perle and Eileen Gray who inspired him for objects of masculine. Others were David Bowie and French workwear uniforms. The outcome...
Reason, Romance And Royals Are The Backbone Of Max Mara's...
While originally planned to be staged in the gilded salons of the Yusupov Palace in St. Petersburg, Max Mara's Resort 2021 collection had to be cancelled due to the pandemic. And while its collection showing would have been the g...
Safilo and Max Mara Announce Termination of Eyewear Licen...
Safilo and Max Mara have mutually agreed on the termination of their license agreement for the Max Mara collections of sunglasses and optical frames. The agreement will end on October 31, 2020. In 2019, the Max Mara license repre...
Max Mara Whitney bag revival
To celebrate it's 5th anniversary Max Mara has launched a special edition of its Whitney Bag.