During Christmas holidays, it is a tradition for the premium brand Marni to offer help for children in need all over the world, with a fundraising project called “Children’s Imaginary World”. This year the initiative was really global, inviting children from Colombia, Japan, Italy, Kenya, and a lot of other countries to create a piece of artwork. The heart of the artwork is sustainability, with “nature in my country” as the central theme for the children to work around. A selection of works have been printed into t-shirts to be sold online as well as offline, and they will retail at €100 each.
The money gained with the project will help wipe out illiteracy and will launch creativity programs for the children.
I can’t wait to see what will the children of my beautiful country craft as the nature of their country.