Made-in-USA Luxury Brands Win Fans in China

As New York Fashion Week kicks into high gear, one collection that has been getting a fair amount of attention on Chinese social media is that of Kate Spade.

Corina Su, a 25 years old girl who works in advertising in Shanghai, would love to have a handbag or shoes from luxury brands such as Louis Vuitton , Gucci or Prada. But now, her decisions is to have one from Kate Spade , Michael Kors or Coach . She says “We call these the ‘American trendy brands.’ ”

The premium brands like Michael Kors , Coach and Torry Burch had been slow to tap growing in Chinese luxury demand partly.

“The Chinese market is developing into a middle-class market, looking a bit less elitist and a bit more American,” says Luca Solca, an analyst at Exane BNP Paribas.