London is fighting to become the most popular city for international retailers. Last year alone, the British city saw 31 new international retailers entering the UK market such as J.Crew, Tom Ford and Isabel Marant who all opened their first stand alone stores in London, according to the latest report from global property advisor CBRE.
This increasing popularity is caused by the attraction of some of the city's top shopping locations such as Regent Street and Westfield Stratford. “London now attracts more international visitors that any other capital in the world,” said Eric Eastman, executive director for luxury good and international retailers at CBRE.
“A flood of brand-hungry overseas shoppers, many from China, has swept into Central London. Space demand from luxury and international retailers has moved into hyperdrive as a result. There are simply too many global brands now for the traditional pitches in London to absorb them, which is why we are starting to see lettings to Dior and Chanel in Covent Garden and Philip Lim and Carven in Brompton Cross.” added Eastman.