LA’s NYX Cosmetics closing in Hong Kong

In an ongoing winding down of its Asian operations L’Oreal-owned NYX Cosmetics has announced in a Facebook post the pending closures of its stores across Hong Kong and Macau. The move follows the brand’s Malaysian exit and was described as part of a “business strategy readjustment” The brand entered Hong Kong three years ago and currently has six retail stores: three flagships in Sha Tin, Mong Kok and Tuen Muen, and three counters in department stores.

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