In order to support brand development according to the new strategic goals, La Prairie Italia strengthened and reorganized two basic internal layouts, namely business and training, and created a new retail department.General Manager Matteo Guerrini said: "We firmly believe that the new retail department will promote the development of La Prairie's business strategy, and the relationship with partners based on 'sales quality', and develop a sales-oriented to partners, and the evolution of business functions For the function of modern retail."