La Perla New Store in Beijing

La Perla has just opened a new store, its fifth one, in Beijing - China. The Italian lingerie brand is therefore betting on a growing consumption of lingerie in China.

After the opening of last year's store at Parkview Green in Beijing, the new store is a 180 sqm flagship located at Shinkong Place Mall.
As the company "expects Asia to account for a big share of its business", La Perla chose the Chinese supermodel - Liu Wen - for its S/S 2014 advertising campaign.