L'Oreal's to Turn into a More Accesible Brand

The French beauty giant, L'oreal Paris, has released a video that shows a "brand manifesto", appointing a new image which turned the brand's perception as a more accessible brand for consumers.

The video exchanges the traditional cast of celebrities, models and its famous slogan "because you worth it", for the new "beauty for all" and real consumers.

This new manifesto is part of L'Oreal SA's marketing move in order to change its imagine and redirecting focus away from its collection of celebrities ambassadors onto the consumers. This is not the first time that a beauty brand is changing its image in order to touch inner fibers on the consumers, such is the case of Dove's "Selfie" video campaign launched early this year in January.