L’Occitane Soon on Alibaba’s Tmall Site

L’Occitane International S.A. will open soon a virtual store in Alibaba, the world's largest online shopping market. The launch is schedule by the end of 2014, however according to insiders the beauty brand is concerned about its premium image on the Chinese e-commerce site. Analysts said that L'Occitane might change the decision if the image on the online store is not according to the brand's DNA, since they will avoid at all matters to look cheap and won't go into the discounted prices strategy.