JanSport's campaign to support Gen Z mental health

JanSport started the second part of its #LightenTheLoad campaign to promote the mental health of young adults and teens. The campaign began with weekly sessions on Instagram Live to observe Mental Health Awareness Month in May. The sessions focused on current events such as the COVID-19 pandemic and Pride month. Among the experts in the series, therapist Nedra Tawwab discussed topics such as Black LGBTQ+ mental wellness and racism.

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