Hollister partners with TikTok stars

Hollister has launched the back-to-school campaign with a denim-focused. The digital campaign features science educator and ’90s TV personality Bill Nye, along with TikTok stars and “jeanealogists” Charli and Dixie D’Amelio and Noah Pugliano, and shows them engaging in a series of “experiments” that demonstrate the science behind the brand’s denim fits.