Hollister has dropped the Collegiate Graphics Shop collection of 67 pieces, representing more than 30 US universities. It is promoted with more than 350 college athletes as the faces of its campaign.
Hollister's Summer Music Program
Hollister has launched its Summer Music Program to engage its young customers with a major focus on the mental health of Gen Z.
Hollister Leads Abercrombie & Fitch to Success
Abercrombie & Fitch has achieved a 16% growth in year-to-year sales in the second quarter due to Hollister's excellent performance.
Hollister Teams Up With Charli and Dixie D'Amelio To Laun...
With its unique name, Social Tourist is already turning heads, and this new apparel brand will join the Abercrombie and Fitch Co. portfolio. According to Hollister, this new age fashion brand will represent Generation Z's unique ...
Hollister falls out of fashion
Sales at the company's California casual Hollister brand, which accounts for more than half of the business, fell 15% in the second quarter, while sales at its more upmarket eponymous Abercrombie label increased 5%.
Abercrombie & Fitch's new massive distribution centre in USA
GXO Logistics and Abercrombie & Fitch have reached an agreement to open a new 715,000 square foot distribution centre in Goodyear, Arizona, USA.Hollister | Abercrombie & Fitch
Sisters and TikTok stars Charli and Dixie D’Amelio are la...
The TikTokers have officially breached the mall. Sisters and TikTok stars Charli and Dixie D’Amelio are launching two limited-edition fleece sweatshirts for Hollister. The D’Amerlios worked alongside the Hollister design team to ...
Hollister partners with TikTok stars
Hollister has launched the back-to-school campaign with a denim-focused. The digital campaign features science educator and ’90s TV personality Bill Nye, along with TikTok stars and “jeanealogists” Charli and Dixie D’Amelio and N...