With summer on the horizon, what better way to revamp a wardrobe than with a few pieces from some of this year’s hottest collaborations? Swimsuits, sandals, denim and dresses are just a few summer essentials that have been taken to the next level, by designers like: Diane Von Furstenberg, Mary Katrantzou, and Brazilian shoe brand Melissa.
‘DVF Loves Roxy’ is a line of swimsuits, board shorts, beach cover-ups, and bags that celebrates natural beauty and confidence. Roxy’s practical and flattering designs in combination with Diane Von Furstenberg’s prints makes this line of beachwear perfect for both: the daredevil who wants to ride the Banzai Pipeline in Hawaii, and the fashionista who just wants to hang out by the shoreline. Danielle Beck, Vice President of Content and Marketing for Roxy stated that the relationship between the two brands formed organically, with both brands focusing on the value of female empowerment. (International Business Times) In January of this year, Roxy launched the “Dare Yourself” campaign “to inspire women to challenge themselves to push limits and live unique lives.” (Transworld Business) During an interview for the collaboration on Roxy’s YouTube channel, Diane Von Furstenberg herself talks about how she designs for women who know who they are and what they want. With a price point of just in between 38 - 88 dollars (USD), DVF Loves Roxy is available at both Roxy and DVF stores, as well as Nordstrom and Bloomingdales.
While beaches are always the place to be during the summer months, there are always times for casual wear, whether it’s for a friendly lunch or traveling around town. Inspired by Mary Kantrantzou’s Spring/Summer 2013 collection, her most recent collaboration with American denim brand Current/Elliot puts an urban art-house twist on classic jeans as well as a series of dresses, shorts, and tops.
“For Current/Elliot, we looked at stamped visas and passports. In our last show, a critic mentioned denim and what it might look like with our prints and we thought that it could be a great challenge to work with denim for the first time. I really like what Current/Elliot does, so I approached Serge [Azria, the label’s creative director, with an idea for a collaboration.” (VogueUK)
Greek born, London based designer Mary Katrantzou is the current “Queen of Prints” with other successful collaborations under her belt, with brands such as: Topshop and Longchamp Paris. At a price point of just between 228 - 528 dollars (USD) the collaboration is much more accessible to consumers than her namesake label which usually runs anywhere from between 950 - 10,000 dollars (USD). The Current/Elliot collaboration collection is now available at Nordstrom.
Who can forget about shoes? Just this past Friday eco-friendly Brazilian shoe brand Melissa released a collaboration collection with Forever 21, showcasing one of this season’s comeback trends, jelly sandals. This collection includes six different styles in a variety of colors, and with a cost of no more that 22.80 dollars (USD) these shoes are bright, fun, and inexpensive. In addition, they are also environmentally friendly. These stylish sandals are made from MELFLEX plastic, a hypoallergenic, recyclable, and extremely flexible PVC which is the third most widely produced plastic in the world.
“Forever 21 is a great way for us to reach a wider audience with the right fashion credibility. Forever 21 stands for value, fashion, and fun, so our values matched theirs.” Michele Levy, Melissa U.S. CEO (StyleBlazer)
Melissa’s previous collaborations include ventures with high-fashion designers Jason Wu and Karl Lagerfeld, so it is great to see the brand expanding into a wider market. The collection is available in Forever 21 stores as well as online.
While these are just a few, there are plenty more collaborations to look forward to for this summer. Shoppers can expect to see fun collections from Lulu Frost for J.Crew, Keds and Kate Spade New York, and Kenzo with Vans (for the fourth time!). The Spring/Summer seasons are perfect for experimenting with different styles, colors, and patterns. These designer collaborations are perfect way to add a touch of flair to any wardrobe.