Flash News

Vichy Laboratoires has announced Paris Saint-Germain and Portuguese national team midfielder Vítor Machado Vitinha as its new Global Brand Ambassador.

Suunto has looped Australian endurance athlete Jimmy Whelan into its international athlete roster as road running ambassador.

Sulwhasoo has become the sole representative of South Korea, ranking at 47th place, in the Cosmetics 50 2026 ranking by Brand Finance.

Sporty & Rich has opened its first brick-and-mortar store in Los Angeles, marking its second store after New York.

Frette partners with Korean Air to offer an elegant in-flight experience with premium-class bedding sets from the brand.

North Sails has announced its partnership with GB1, Britain's America's Cup team, as the Official Technical Clothing supplier for the Louis Vuitton 38th America's Cup.

Giorgio Armani has named Vittoria Ceretti as its global makeup ambassador. She will feature in numerous campaigns, including Luminous Silk Foundation.

Bogner has named Arne Freundt, who was at Puma for 14 years, as its new chief executive officer.

Bally has ceased its shoe production in Switzerland, with the last 27 employees in Caslano getting redundancy notices. After Summer 2026, the 100 employees of administration will remain there.

Axel Arigato has forged a partnership with UK tennis player Jack Draper to release its debut trainer collection.

Swarovski has opened a new 800-square-foot retail store at Park City Center, Pennsylvania, in the Raymour & Flanigan wing.

Reformation has planned to open two new retail stores in Chicago at Fulton Market and the Southport Corridor on May 20.

Barbour has joined forces with Farm Rio for the second time for a Spring/Summer 2026 collection that combines the countryside legacy of Barbour and the timeless heritage of Farm Rio.

Laura du Rusquec, the CEO of Ganni, exited the company after two years of tenure.

A.P.C. has announced Ludivine Poiblanc, known for her collaborations with Vogue Paris as fashion editor, as its newest Artistic Director.

Starface debuts F1 as the first acne brand to enter this industry by linking with Alexandra Hainer as her official beauty partner.