Gap which owns Banana Republic which owns Banana Republic Begins B2B Product Program as Latest Survival Hack

The Gap Inc. GPS is among the few retailers that are leaving no stone unturned to come out strong of the coronavirus crisis. Amid other strategies, the company has begun a new business-to-business (“B2B”) product program to supply cloth face masks to companies and organizations as they open up.  The masks are high-quality reusable, non-medical grade, which can provide protection to employees as they return to work.
The company has been making efforts to recover from the losses suffered by closures due to the coronavirus outbreak in the past few months. Notably, Gap witnessed significant a decline in in-store sales for all formats, with Old Navy down 60%, Gap down 64%, Banana Republic down 61% and Athleta down 50%, in the first quarter of fiscal 2020.

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