G-STAR RAW ENCOURAGES PEOPLE TO WEAR DENIM FOR LONGER PERIODES AND PRESENTS EIGHT NEW RESPONSIBLE INITIATIVES

G Star RAW's new global campaign, 'Wear Your Denim Till the End,' encourages people to invest in quality, care for their denim, and wear it longer. Along with this launch, the company introduces a raw denim capsule collection with a warranty. G-Star also introduces eight new responsible initiatives as part of their RAW Responsibility strategy.

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