G-Star Raw News

G-Star Raw to Introduce Children's Wear

G-Star Raw has signed a long-term agreement for licensing with FFI Global to produce its children's wear, which is set to launch in 2025.

G-Star RAW x Archroma x Advance Denim

G-Star RAW, Archroma, and Advance Denim are renewing their joint commitment to produce clean and aniline-free denim clothing through DENISOL® PURE INDIGO 30 of Archroma.

G-Star RAW with Burna Boy

G-Star RAW is collaborating with Burna Boy for an exclusive denim collection to be featured in the rapper's new song "On Form."

G-Star Raw with (Di)vision

(Di)vision and G-Star Raw are joining forces for an upcycled denim collection leveraged from the laters' archive collections.

G-Star Raw's Latest Sustainable Capsule

G-Star Raw launches a new collection with pigments of volcanic soils and rocks used in dyeing denim.

G-Star RAW launches project to use waste denim

G-Star RAW launches project to use waste denim, partnering with artist Maarten Baas to convert them into art.

G-Star RAW Unveils Their Latest Campaign For Sustainability.

Wear your jeans until the end is the new global campaign from G-Star RAW encouraging denim wear. In order to get the most use out of your jeans, the company wants to emphasize the importance of quality purchases and proper care.<...

G-Star's new campaign

World-class dancers are featured in G-Star Raw’s new video campaign for the Dutch brand’s Hardcore Denim line.

Snoop Dogg x G-Star RAW

Snoop Dogg x G-Star RAW Second Collaborative Apparel Line to drop where prices start at $45.

G-Star Raw to launch NFTs

G-Star Raw to launch NFTs, by giving its brand mascot, G-NO the rhino, a digital upgrade. The limited edition of its NFT Art collection will include 10 unique collectible avatars that will be auctioned live on Rarible between 30 ...

G-Star Raw has been taking steps towards sustanability, r...

The environmental note on G-Star RAW reads, "This is a start." It makes use of several eco-friendly materials, like organic cotton. The majority of the final and second stages of production have been done without dangerous chemic...

G-Star RAW X Nedap iD cloud

G-Star RAW Partners With Nedap iD Cloud to Create Seamless Shopping Experiences

G-Star RAW 21-Q2 revenue $422.2m

G-Star RAW 21-Q2 revenue $422.2 million ; G-Star RAW leverages Yext to drive 1.5 million clicks to its online listings

G-Star Raw wants to become greener

G-Star Raw expands its efforts towards more sustainability by autumn 2020 and announces further products with Cradle to Cradle Gold status.

G-Star Raw cuts 10 % of jobs in global restructuring

Sustainable denim brand G-Star Raw announced a global restructure that will “restore the balance between physical stores, strategic partners and online presence” and affect 10 % of its employee base.

G-Star RAW Has Officially Filed for Bankruptcy

G-Star RAW has now officially filed for Chapter 11 bankruptcy protection in the United States due to the effects of the Coronavirus pandemic.