Yesterday, Mexicans and not-that-Mexicans gathered in order to celebrate the "Cinco de Mayo", which commemorates the Battle of Puebla, when Mexican army's victory over French forces in 1862. Today the date is observed in the United States as a celebration of Mexican heritage and pride.
As we saw the impact of this celebration in the social media world, we were more than excited to discover the fashion brands that Instagram users wore and mentioned during this celebration.
According to our Digital Database, in the last 7 days (April 29, 2014 to May 05, 2014), people went crazy with the trend and they mentioned #cincodemayo 560 times. But the most impressive fact were the brands that accompanied the trend. We found names such as Nordstrom (23 mentions), Sephora (22 mentions), Coach (19 mentions) and J.Crew (18 mentions).
This facts made us think about the following question: Are these the favourites brands that Mexican-Americans love the most? Discover more brands about this trend and its key opinion leaders clicking here.