Digital Collaboration Between Kate Spade and eBay

A stricking case mentioned by Fashionbi Insights New Publication is the American bridge brand Kate Spade, together with eBay Inc., who launched touchscreen storefront in New York. Four interactive window shops in downtown Manhattan were open 24 hours a day and 7 days a week to allow shoppers to select and order merchandise from Kate Spade Saturday. To purchase, people need to select the items and punch in their cell number to get a text that allows to schedule free same-day delivery.

This is a step further into the integration of diverse omni-touchpoints such as window storefronts and online shopping, providing the consumer a different brand experience increasing their engagement with the brand.