Diesel Black Gold has opened its first concept store in Europe this week. The 180 square meters space spread over two floors, it is said to be the first concept store for the brand in London and Europe.
"The store in New York was opened nearly two years,” says Andreas Melbostad, Diesel Gold’s creative director, “But now we have a new store concept to reflects the line’s new identity. And we’d now like to apply the design to our showroom in Milan, which we opened last December, as well as to future stores."
The creative director also appointed he hopes to open two new concept stores in Milan and Paris by next year.