David Jones will opens a new store in Melbourne

It was during March of this year when the David Jones company made public the strategic direction where the main aim was to be growth their store network, and as a part of the plan's implementation they will open a new village format department store in Melbourne.

djThe new store will be located in the Malvern Central Shopping Centre in Melbourne, and it will has 7,522 square meter, it is very important this particular area since the demographic income with a total Department Store Type Merchandise  market valued in $1.3 billion.

There are 210,000 residents at the Malvern catchment and a high percent are in the top income bracket, the suburbs included are South Yarra, Toorak and Armadale.

According to the company's CEO Paul Zahra, the village format of their stores are a natural extension of their core business and it is a useful modality which allows them to leverage the existing merchandise, operating and service capabilities.