Celine goes TikTok for Homme Summer 2021

Celine has dropped a new fashion film for its SS21 menswear collection called “The Dancing Kid.” With this collection, creative director Hedi Slimane wanted to tap into youth culture. The collection focuses on e-boys and modern skate culture. 
The concept for SS21 began in December last year after Slimane photographed electric-haired TikTok star Noen Eubanks for a portrait series.