Ben Sherman Signs Deal to Open Branded Pubs, Scooter Cafés

Ben Sherman is hoping to mine its irreverent British heritage by opening everything from gastropubs to scooter-cafés with its unique aesthetic. The brand, which traces its history to the U.K. in 1963, is partnering with Brands Lab International to create branded experiential properties around the world starting in the fall of next year. The two companies started talking before the pandemic as the brand was exploring opportunities to expand.