Global mega-brand H&M is filling an overlooked gap by introducing a new line of 'movewear'. To celebrate the launch, H&M has collaborated with award-winning choreographer JaQuel Knight, who has worked with Beyoncé, Cardi B, Megan Thee Stallion, Super Bowl and many more celebrities, for a campaign that emphasizes the 'bounce, stretch, jump and flow' of the new collection's design elements.