Amorepacific moves towards a more sustainable product lifecycle

Amorepacific is expanding the use of eco-friendly Bio PET plastic made from sustainably-farmed plants, such as sugarcane and corn. Amorepacific has also been reducing its environmental footprint across its retail spaces. For example, 70% of the Innisfree ‘Gong Byeong Gon Gan’ or ‘Recycled Bottle Store’ in Samcheong-dong, Seoul was built using 230,000 recycled cosmetics bottles. The company’s Aritaum, Innisfree and Etude shops have also been constructed with sustainable materials.