The American fashion group BCBG Max Azria (the designer was born in Paris, but established his current business in the US in 1981) announced recently the launch of its Alain Manoukian brand in the US.
According to a press release, Alain Manoukian reflects both the European fancy allure and the North American spirit, that's why the US are a proper market to enter.
The American branch will be under Joyce BCBG Max Azria Group, Inc.'s control, the eldest daughter of the French designer.
Alain Manoukian, established in 1972 and bought out from the American group in 2005, counts 69 stores in Europe, 16 of them in Germany.
According to the company, the brand will be distributed in North America through department stores chains, maintaining its headquarter in New York.