Affected by La Prairie, Beiersdorf’s first-quarter consumer products revenue fell 1.0% to 1.581 billion euros, an organic drop of 3.3%.

Group Chief Financial Officer Dessi Temperley stated that La Prairie’s sales decline and lower gross profit personal care product sales growth will have a double impact on earnings.The group management said at the performance meeting that it is investing online to promote online sales and make up for the general closure of physical stores under the ban.