Anta Sports released its mid-2021 financial report, and its revenue rose over 55% year-on-year to 22.8 billion yuan, surpassing Lululemon and Adidas China.
Adidas strikes a deal selling Reebok to Authentic Brands ...
Adidas AG has agreed to sell Reebok to Authentic Brands Group for up to about $2.5 billion, roughly 15 years after acquiring the fitness brand.
Adidas x Peloton partnership
Adidas and on-demand workout program platform Peloton announce partnership.
Adidas signs up tennis player Félix Auger-Aliassime
Adidas has signed up tennis player Félix Auger-Aliassime for a longterm partnership.
Adidas x Fear of God partnership
Adidas has now entered a longterm partnership with streetwear brand Fear of God.
Adidas x Prada sneaker
Luxury brand Prada and sports brand adidas have come together to launch the A+P Luna Rossa 21 sneaker, that will be worn by the Luna Rossa Prada Pirelli team.
Adidas x Wales Bonner collab
Adidas and Wales Bonner launch their collaboration which has a 1970s retro inspiration. https://fashionbi.com/insights/marketing-research/collaborations-in-fashion
Adidas organizes a 'digital festival' called Creators Clu...
Adidas has organized a 'digital festival' called Creators Club Week. Athletes and celebrities will be joining the brand for the event, where Adidas will also be dropping many new shoes and other products.
Snapchat partners Topshop on new e-commerce feature
Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable...
Adidas recovering in China post pandemic
Sportswear brand Adidas has reported that it is recovering fast after the losses due to the pandemic in China.
Adidas x Allbirds partnership
Adidas and Allbirds have partnered for a sustainable shoe with the lowest possible carbon footprint.More on sustainability in fashion
Adidas x Angel Chen
Adidas has dropped an SS20 capsule collection in collaboration with Next in Fashion star Angel Chen.More about streetwear
Adidas has launched free online workouts
Adidas has launched free online workouts with free premium access to its Adidas Training and Adidas Running apps globally. Adidas
Adidas recycled collection
More than half of the polyester used in Adidas next collection is going to be made with recycled materials. adidas