The super warm weather is hitting strongly to the half of the world, men and women are ready to pack all the thick clothes and going shopping light weight clothes, beach wear and sandals.
That's why a need surged to know which fashion brands, people prefer to shop and be fresh. Thanks to our DMD, we can scan the brand's that are being mentioned the most related to #summer. Selecting the time frame of 30 days (May 04, 2014 - To: Jun 01, 2014), we discovered the trend has been mentioned 67,478 times next to fashion brands on Instagram, and 23,531 of them are related to mass market fashion brands.
In the fifth position, the underwear and lingerie brand, Victoria's Secret, is ranking on our list with 2130 mentions, while in fourth position is located the American brand Forever21 with 2,178 mentions (Who doesn't want a mini or a floral dress for summer?). On third place it is possible to tell that people need to cover their eyes from the sun, with stylish sunnies from the brand Ray-Ban (2287 mentions).
On the second position is located the mass market brand Free People, which is known for its philosophy of free spirit and flowy dresses. And on the first position we found the British brand Primark with the high number of 2850 mentions.
The most interesting fact we found, is that the most popular Instagram's photo doesn't belong to any of the brands previously mentioned. Hollister is the fashion brand which made the highest impact in this trend with 54610 actions.
To discover more findings about the impact that #summer has in the fashion industry and Instagram, click here.