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Fendi 2023: Resilience in a Challenging Luxury Landscape
Revenue and Profitability Decline Amidst Strategic Investments and Market Headwinds
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Digital marketing
Use of Transmedia in APAC
From branded mascots to audio touchpoints, the transmedia strategies that can be implemented in A...
Digital marketing
Innovative Key Strategies in E-Commerce
Focus on AI, AR and other e-commerce approaches that drive sales of fashion brands.
Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Digital marketing
The United Future of Generative AI and Retailing
Using generative AI in retail and shopping
Digital marketing
The Most Watched FW23 Women's Fashion Shows
From Instagram to WeChat: A Comparative Analysis of the Most Viewed FW23 Women's Fashion Shows on...
Digital marketing
The Key Elements of Chanel's Luxury Marketing
Exploring the Essential Components of Chanel's Exemplary Luxury Marketing Strategy