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The K-Pop Fashion Ludo
From BTS x Louis Vuitton to ENHYPEN x Prada, the alliance between luxury brands and K-Pop stars shows no signs of slowing down.
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Digital marketing
TikTok’s Booming Contribution to Fashion and Beauty
The Short-Video App drives high Media Impact Value for the brands.
Digital marketing
Brands’ Best Strategies in Xiaohongshu (Little Red Book)
Tips to thrive in a popular e-commerce platform in China.
Digital marketing
The United Future of Generative AI and Retailing
Using generative AI in retail and shopping
Digital marketing
The Most Watched FW23 Women's Fashion Shows
From Instagram to WeChat: A Comparative Analysis of the Most Viewed FW23 Women's Fashion Shows on...
Digital marketing
The Key Elements of Chanel's Luxury Marketing
Exploring the Essential Components of Chanel's Exemplary Luxury Marketing Strategy