Polene, the French luxury brand renowned for its minimalist handbags, closed 2023 with revenue growth exceeding 30%, reaching nearly €30 million. Operating profit also surged by over 25%, highlighting the company’s robust financial performance and successful strategic execution.
Founded in 2016 by siblings Antoine, Mathieu, and Elsa Mothay, Polene has quickly emerged as a leader in the accessible luxury segment. With handbags priced between €300 and €500, the brand strikes a perfect balance between affordability and high-end quality, competing with brands like Cuyana and Wandler.
Polene's boutiques in Paris, New York, Tokyo, and Seoul are renowned for their long queues, a testament to its growing appeal. On social media, the brand has over 2,3 million Instagram followers and TikTok videos featuring its products garner millions of views, reinforcing its digital dominance.
Global expansion has been strategic and swift, with flagship stores planned for Munich, Dubai, and Miami in 2024. Notably, LVMH-backed private equity firm L Catterton acquired a minority stake in Polene, hinting at an ambitious growth strategy for the future.