The market of underwear and lingerie is booming and how - a sector that has long experienced resilience and social pressures, especially in the emerging Asian and Middle Eastern markets. Today, these markets, along with many others, are contributing highly to the growth of this sector which is only likely to grow in the near future, estimated to reach €24.18bln by 2017.
- Get a complete overview on how did the lingerie sector evolve and what opportunities the future holds for this very particular fashion segment
- Know in-depth the key players, their marketing strategies and promotion tricks which lead them to become desirable and premium, worldwide
- See the most important case-studies on the brands, emerging trends like product extensions and so on, along with insights on the most important upcoming lingerie consumer markets
Content
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A look at the Global Lingerie Market
- Market overview
- Distribution of underwear purchases by retail channels
- Top market players
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Case studies
- Victoria's Secret
- La Perla
- Intimissimi
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Emerging trends and new opportunities
- Brand extensions
- Product ranges
- Shapewear lingerie
- E-commerce
- Emerging markets
17 pages
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Ideologies shaping the Lingerie Industry