Despite these achievements, challenges remain. The dip in retail contribution to total revenue, from 55% to 47%, underscores the competitive nature of mature markets and signals a need for recalibrated efforts in sustaining direct-to-consumer channels. Nevertheless, a 65% surge in wholesale performance illustrates robust demand from global distributors, validating the brand’s multi-channel strategy.
Metric |
2024 (in €M) |
2023 (in €M) |
Growth/Decline (%) |
Revenue |
2.005,3 |
1.698,1 |
+18,1% |
EBITDA Margin |
14% |
12% |
+2% |
Net Income |
(13,6) |
(31,6) |
+57% |
Total Assets |
2.470,5 |
2.234,8 |
+10,5% |
Retail Sales Contribution |
47% |
55% |
-8% |
Geographical breakdown highlights:
- Americas: The largest contributor to growth with a 30% increase in revenues.
- Europe: Continued as the core market, accounting for 40% of total revenue, buoyed by robust demand for both luxury and mid-range offerings.
Channel-wise, retail growth was slower (+2%) due to market saturation in mature regions, while wholesale surged (+65%) from expanded partnerships in Asia and the Americas.
Brand Innovations and Strategic Announcements
The past fiscal year has been transformative for Dolce & Gabbana. Key highlights include:
Launch of New Collections
The introduction of the 'Alta Moda' line expanded luxury offerings, targeting ultra-high-net-worth clientele. This exclusive line included meticulously crafted garments unveiled during the Alta Moda and Alta Sartoria event in Sardinia. It received widespread praise for its intricate designs and bespoke appeal, aligning with the brand's strategy to deepen its foothold in the ultra-luxury segment. This exclusive line included meticulously crafted garments unveiled during the Alta Moda and Alta Sartoria event in Sardinia. It received widespread praise for its intricate designs and bespoke appeal, aligning with the brand's strategy to deepen its foothold in the ultra-luxury segment. This exclusive line included meticulously crafted garments that were unveiled during high-profile fashion weeks, receiving widespread praise for their intricate designs and bespoke appeal. These launches aligned with the brand's strategy to deepen its foothold in the ultra-luxury segment.
Management Shifts
Domenico Dolce and Stefano Gabbana reinforced their roles as both creative and strategic leaders. Under their direct guidance, the company unveiled new creative directions, emphasising sustainable design and inclusivity. These efforts were highlighted at the brand’s global fashion showcases, demonstrating leadership that balances innovation with Dolce & Gabbana's rich heritage. Under their direct guidance, the company unveiled new creative directions, emphasising sustainable design and inclusivity. These efforts were highlighted at the brand’s global fashion showcases, demonstrating leadership that balances innovation with Dolce & Gabbana's rich heritage. Under their direct guidance, the company unveiled several new creative directions, focusing on sustainable design and inclusivity, which garnered attention at global fashion forums. Their leadership ensured the brand remained innovative while retaining its distinctive heritage.
Marketing Campaigns
The brand undertook its most extensive marketing investment to date, highlighted by campaigns featuring Miley Cyrus and South Korean actors Mun Ka Young and Doyoung. These campaigns, launched in early 2024, showcased the Fall/Winter 2024-25 collection and were praised for their blend of modernity and heritage. Digital engagement soared globally, particularly in Asia and Europe, validating the brand's commitment to cultural relevance and broad appeal. These campaigns, launched in early 2024, showcased the Fall/Winter 2024-25 collection and were praised for their blend of modernity and heritage. Digital engagement soared globally, particularly in Asia and Europe, validating the brand's commitment to cultural relevance and broad appeal. These campaigns, launched in early 2024, showcased the Fall/Winter 2024-25 collection and were praised for their blend of modernity and heritage. The digital and media reception was overwhelmingly positive, with significant engagement from global audiences, particularly in Asia and Europe, underscoring Dolce & Gabbana's efforts to stay culturally relevant and globally appealing.
Retail Expansion
Dolce & Gabbana opened flagship stores in New York and Shanghai, reinforcing its presence in premium urban markets. The stores featured cutting-edge architectural designs, offering immersive brand experiences and hosting exclusive events. The New York flagship, celebrated for its integration of digital technology to personalise shopping, drew significant media coverage and foot traffic. The stores featured cutting-edge architectural designs, offering immersive brand experiences and hosting exclusive events. The New York flagship, celebrated for its integration of digital technology to personalise shopping, drew significant media coverage and foot traffic. These stores, featuring cutting-edge architectural designs, became hubs for immersive brand experiences and exclusive events, drawing significant foot traffic and media coverage. The New York flagship in particular was celebrated for integrating digital technology to personalise the shopping experience.
Future Vision and Observations
Dolce & Gabbana aims to build on its momentum by deepening its focus on sustainability. Initiatives include transitioning to a circular fashion model and greater investments in renewable energy at manufacturing hubs. Strategically, the brand will prioritise digital integration and bespoke customer experiences to bolster its luxury positioning.
While Dolce & Gabbana’s recovery trajectory is commendable, a notable concern is its relatively high cost base, which may pressure margins if revenue growth stagnates. Strategic efforts to stabilise retail performance and a focus on operational efficiency could mitigate this risk.
This year has been pivotal for Dolce & Gabbana, reaffirming its status as a global luxury leader amidst a competitive landscape.
Read the full Dolce & Gabbana report Here.
Cover Image Courtesy: Dolce & Gabbana, Facebook Page