Brand Performance

Tod's had an exceptional growth rate in all of its geographic regions. The brand is known for its most balanced geographic distribution. For the FY 2022, the house earned a total net sales of €510 million. Furthermore, it garnered favourable reviews from customers for its new collection of shoes, leather goods and accessories. The brand's creative director, Walter Chiapponi, has confirmed his departure after presenting his SS24 women's collection at Milan Fashion Week.

Roger Vivier had an excellent start in all the areas. However, the growth rate decelerated from March due to the overexposure of the brand in the Chinese market. It generated a turnover of €246 million.

With their highest exposure in the European and Italian markets, Hogan and Fay witnessed double-digit growth in revenue. But, the markets faced shutdowns for some time in 2021 due to the COVID-19 pandemic. As a total revenue, Hogan obtained €195,9 million and Fay received €53,4 million respectively.

Revenue by Product Category

Overall, all the categories of the products in the group reported a double-digit growth with great feedback from customers, especially for the accessories and leather goods globally. Firstly, footwear generated around €776,9 million in 2022 and €703,2 million in 2021. Leather goods and accessories recorded revenue of €160,0 million in 2022 and €120,1 million in 2021. Finally, apparel accounted for €67,8 million in 2022 and €59,5 million in 2021.

Revenue by Geographic Regions

From the second quarter of 2022, Italy (total revenue of €251,7 million in 2022) and the rest of Europe (total revenue of €216,7 million in 2022) saw momentary development with major purchases by local buyers and the increased number of American, intra-European and Middle Eastern tourists. With an excellent comparison basis, the US region, which generated €82,1 million in revenue, performed well regardless of the change in abroad purchases by the American cluster, especially in summer. Due to the strict governmental measures proposed for COVID-19, the Chinese market saw a decline from March. The second half’s consumption trends continued to be in a vaporous situation and were affected by the lockdowns proposed in some cities for a period, even after the relaxation. The market grossed net sales of €287,2 million in 2022. Other regions (a total turnover of €169,3 million in 2022) were growing very strong with outstanding outcomes in Korea and Japan.

Revenue by Distribution

The retail sector such as Directly-Operated-Stores and the online sector had a turnover of €743,3 million with an escalation of 12,7% in contrast to 2021, contributing around 74% of the group’s net sales. The third-party retail channels such as franchises produced €263,7 million with an increase of 17,5% while comparing to 2021. The organic growth for the stores received a positive result. So far, the group has a network that includes 333 DOS and 89 franchised stores. It opened 28 new DOS and 10 franchised stores. At the end of 2021, the group had 318 DOS and 88 franchised stores. After last year’s mitigation, the wholesale channel saw a double-digit increase in revenue.

Additionally, the e-Commerce channel did a very good job due to the group’s major investments. It has been placed in the central space of brands’ distribution with its presence in 37 countries worldwide. In 2022, the e-commerce channel was launched in Singapore and Korea.

Cover Image: Tod's Giardino Italiano (SS24 Men's Collection), courtesy Tod's Official Website.