Za
Make-up / Skin Care
Za is a skincare and makeup brand currently offered in the Asian market for women in their 20s as one of the Global Mega-Brands strategically launched in markets around the globe. The Za lineup to ...
Za is a skincare and makeup brand currently offered in the Asian market for women in their 20s as one of the Global Mega-Brands strategically launched in markets around the globe. The Za lineup to be offered in Japan will comprise 54 types of 19 cosmetics items, retailing at prices ranging between 630 yen and 1,260 yen. Shiseido has been marketing Za products in eight countries and regions, positioning Za as a "masstige"* brand. Going forward, Japan will be positioned as an integral part of the Asian market for "masstige" brands. In its first fiscal year of launch in Japan, Za will be rolled out at around 300 variety and other stores. Za products will be manufactured at Shiseido's factories in Vietnam and Taiwan and imported by Etwas Co., Ltd. and marketed by Et tu sais Co., Ltd., both wholly owned subsidiaries of Shiseido.Brand Details
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
The financial data for this brand is limited.
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