YSL Beaute Insights
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YSL Beauty is the cosmetics and fragrance division of Yves Saint Laurent, the iconic French luxury fashion house founded by Yves Saint Laurent and Pierre Bergé in 1961. YSL Beauty was launched in 1...
YSL Beauty is the cosmetics and fragrance division of Yves Saint Laurent, the iconic French luxury fashion house founded by Yves Saint Laurent and Pierre Bergé in 1961. YSL Beauty was launched in 1978 with the release of its first fragrance, Yves Saint Laurent Opium, which became a classic. The brand later expanded into cosmetics and skincare, becoming synonymous with luxury, elegance, and cutting-edge beauty innovations.Brand Details
Founder
Yves Saint Laurent and Pierre Bergé
Brand Strategy
Market segment
Luxury
Core business
Beauty
Targets
Men, Women
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Deep Dive
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