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Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes. The brand is inspired by their grandmother, Eva, who started a professional skincare line 40 yea...
Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes. The brand is inspired by their grandmother, Eva, who started a professional skincare line 40 years ago, utilizing plant extracts and innovative active ingredients. It develops and markets high-performance skincare products known for formulas that combine premium vegan blends of superfood extracts and science.Brand Details
Founder
Greg Gonzalez and Joe Cloyes
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Men, Women
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