Yonger & Bresson
Watches
The best tradition of French watchmaking in Morteau with a two century and a half of history. A compromise between nostalgia and current trends, combining old techniques and updating them. Often re...
The best tradition of French watchmaking in Morteau with a two century and a half of history. A compromise between nostalgia and current trends, combining old techniques and updating them. Often remembered for its famous advertising campaign from the 70’s and its music to the tunes of samba. Yonger & Bresson revealed at Baselword in 2011, the first self-winding mechanical movement manufactured in France, entirely designed, developed and assembled in Morteau, in the workshops of the group Ambre, owner of the brand.Brand Details
Brand Strategy
Market segment
Bridge
Core business
Watches
Targets
Men, Women
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