Yohji Yamamoto
Accessories / Apparel / Bags / Denim / Fragrance / Shoes
Yohji Yamamoto is an award winning Japanese fashion designer based in Tokyo and Paris. He is considered to be among the master tailors whose work is thought to be of fashion genius and has been des...
Yohji Yamamoto is an award winning Japanese fashion designer based in Tokyo and Paris. He is considered to be among the master tailors whose work is thought to be of fashion genius and has been described by Julie Gilhart, fashion director for Barney's New York as probably the only designer you could name who has 60-year-olds who think he's incredible and 17-year-olds who think he's way cool. His more prestigious awards for his contributions to fashion include the Japanese Medal of Honor, the Ordre national du Mérite, the Royal Designer for Industry and the Master of Design award by Fashion Group International. Yamamoto became an influential fashion designer after making his Paris debut in 1981. His commercially successful main line, Yohji Yamamoto (women/men) and the diffusion line Y's, are especially popular in Tokyo. These two lines are also available at his flagship stores in New York, Paris, and Antwerp, and at high-end department stores worldwide. Yohji Yamamoto Inc. reported in 2007 that the sales of Yamamoto's two main lines average above $100 million annually. Yamamoto is known for an avant-garde spirit in his clothing, frequently creating designs far removed from current trends. His signature oversized silhouettes in black often feature drapery in varying textures. Yamamoto's work has also become familiar to consumers through his collaborations with other fashion brands, including Adidas (Y-3), Hermès, Mikimoto and Mandarina Duck; and with artists of different genres, such as Sir Elton John, Placebo, Takeshi Kitano, Pina Bausch and Heiner Müller. Poor decisions by finance managers pushed the brand into debts of more than 65 million US dollars in 2009, which angered Yamamoto and led to a company restructuring from 2009 to 2010. The private equity firm Integral Corp was identified as the Japanese company who will restructure the Yohji Yamamoto Inc and by November 2010 the company was out of debt and avoiding the risk of bankruptcy.Brand Details
Founder
Yohji Yamamoto
Designer
Yohji Yamamoto
from
1981to
PresentBrand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
Yohji Yamamoto Latest News
Yohji Yamamoto with Limi Feu in London
Yohji Yamamoto has launched a pop-up boutique in the Mayfair district of London to commemorate Limi Feu, the label created by the daughter of the Japanese designer.
WILDSIDE Yohji Yamamoto with God’s True Cashmere
WILDSIDE Yohji Yamamoto and God’s True Cashmere are coming together to collaborate for a special-edition collection that combines the latter's underrated luxury with the former's edgy concept.
Wildside Yohji Yamamoto Opens Its First Tokyo Store
Wildside Yohji Yamamoto has opened its first flagship store in Tokyo on the first floor of Laforet Harajuku.
Adidas and Yohji Yamamoto
Yohji Yamamoto and Adidas are teaming up again to release a new silhouette named Y-3 GENDO.
Yohji Yamamoto Financial Report 2023
Last fiscal year ended on December 31, 2022
