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Our mission is “to enter into the heart of every Yamamay woman” making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit not only from our produ...
Our mission is “to enter into the heart of every Yamamay woman” making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit not only from our products’ excellent quality/price ratio, but also from the “added value” represented by the desire to escape from the clichés of everydaylife, to differentiate oneself from standardized choices by purchasing striking articles.Brand Details
Founder
Gianluigi Cimmino
Brand Strategy
Market segment
Mass Market
Core business
Underwear & Lingerie
Targets
Women
Last fiscal year ended on December 31, 2022
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