Wildfox
Accessories / Apparel / Bags / Denim / Swimwear / Underwear & Lingerie
Wildfox is a vintage-inspired women’s knitwear brand based in Los Angeles. Originally co-created by two women inspired by a love for vintage tee shirts and their friendship, the brand continues thi...
Wildfox is a vintage-inspired women’s knitwear brand based in Los Angeles. Originally co-created by two women inspired by a love for vintage tee shirts and their friendship, the brand continues this legacy under the Creative Direction of founding partner Kimberley Gordon. Together with musician Jimmy Sommers as CEO and President of Wildfox, the brand was officially established in 2007. Known for its iconic campaigns, dreamlike quality, and clothes that tell a story, Wildfox has grown to include a full range of tops, bottoms, dresses, and skirts, while the White Label collection offers a range of luxuriously soft sweater knits, laces, chiffons, velour, and sequins. Wildfox Kids, the “little sister” adaptation of the women’s line, launched in 2009. Today, Wildfox continues to develop its lifestyle brand with a wide range of Intimates, Swim, Sun, Denim and accessories. The brand can be found in better retail boutiques nationwide including Ron Herman, Planet Blue, Akira, and Shopbop, along with select department stores such as Bloomingdale’s, Saks Fifth Avenue, Nordstrom and Neiman Marcus. But, the largest selection of Wildfox can be found at Wildfox.com. Internationally, Wildfox is distributed in over 30 countries worldwide including the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan and can be found in such stores as Selfridges, Harvey Nichols, Harrods, and TSUM.Brand Details
Founder
Jimmy Sommers
Designer
Benjamin Montoya
to
PresentLeilani Shimoda
to
PresentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women, Kids
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