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Vivian Chan founded her eponymous brand in 2013 in Los Angeles, California. The brand emphasises feminine and structured pieces as well as modern bridal products, including items like cutout maxi d...
Vivian Chan founded her eponymous brand in 2013 in Los Angeles, California. The brand emphasises feminine and structured pieces as well as modern bridal products, including items like cutout maxi dresses, skorts, and sheer panel trousers, crafted with premium materials like cotton and silk. Vivian Chan’s collections focus on direct-to-consumer sales, allowing customers to first view collections on her e-commerce site, then later at select stores.Brand Details
Founder
Vivian Chan
Designer
Vivian Chan
from
2013to
PresentBrand Strategy
Market segment
Luxury
Core business
Apparel
Targets
Women
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