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Founded by a family in Switzerland in 1951, the Viceroy Watch company experienced a revitalization when, in 1982, the Spanish company Grupo Munreco acquired its worldwide rights with the intention ...
Founded by a family in Switzerland in 1951, the Viceroy Watch company experienced a revitalization when, in 1982, the Spanish company Grupo Munreco acquired its worldwide rights with the intention of reinvigorating the brand for a new, global audience.Brand Details
Brand Strategy
Market segment
Premium
Core business
Watches
Targets
Men, Women
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