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Var/City comes from the creative desire of young professionals, who daily live and breathe fashion. A new contemporary brand, embodying the taste of its own audience, proposes an urban-chic coll...
Var/City comes from the creative desire of young professionals, who daily live and breathe fashion. A new contemporary brand, embodying the taste of its own audience, proposes an urban-chic collection available from FW13 season. A selection of men and women ready to wear made up of two capsule collections of bomber jackets, blazers, coats, sweatshirts and t-shirts. The philosophy of Var/City is "Desirability into the Garments" which inspires the continuos research of innovative and sophisticated materials and emphasizes the style of the creations.Brand Details
Brand Strategy
Market segment
Premium
Core business
Apparel
Targets
Men, Women
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