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The best-selling dress shirt brand in the world, Van Heusen has been associated with stylish, affordable and high-quality shirts since introducing the patented soft-folding collar in 1921. Today...
The best-selling dress shirt brand in the world, Van Heusen has been associated with stylish, affordable and high-quality shirts since introducing the patented soft-folding collar in 1921. Today, Van Heusen has grown into a 24/7 lifestyle brand known not only for dress shirts but for both men's and women's business apparel and accessories that stand out for their fit, fabric, finish and innovative fashion. Van Heusen has also emerged as a fashion authority: men and women now look to the brand for expert advice on what to wear, when to wear it and how to wear it. Van Heusen delivers on innovation both in fabrication, fit and function. The continual focus on innovation in business apparel led to Van Heusen Performa, a new high-performance suit and shirting using a mix of cutting edge nano-technologies, super high twist Wool yarns, and Vapour Phase technology in shirting to create a suit that is Crush Resistant, Stain Resistant and 100% Breathable and a shirt that is easy care. Summer 2012 see's the launch of the latest innovation with Van Heusen Evercool range across apparel and underwear designed for our climate featuring Coldblack™ technology in the Wool and wool blend suiting to repel heat and shirting featuring Coolmax® technology to ensure cool, dry comfort. Keeping you cool under pressure!Brand Details
Founder
Moses Phillips
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Men, Women
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