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Spirit and elegance: equally fascinating, equally difficult to define. The spirit of Van Cleef & Arpels, a subtle combination of values and styles, was born with the love story of Alfred Van Cleef ...
Spirit and elegance: equally fascinating, equally difficult to define. The spirit of Van Cleef & Arpels, a subtle combination of values and styles, was born with the love story of Alfred Van Cleef and Estelle Arpels and enriched over the years by fraternity, fidelity, femininity, refinement and a daring kind of elegance, all expressing a unique philosophy : time is renewal. Nature captured in all its vitality, the poetry of couture, the magic of fairies and ballerinas, all have inspired astonishing pieces of jewelry that sublimely demonstrate the Maison’s technical mastery, legendary craftsmanship, and taste for innovation and transformations. Today as always, Van Cleef & Arpels’ creations adorn celebrities and others, proving that one only needs to listen to one’s time to be part of it, and that one can live a century and still be in tune with today.Brand Details
Founder
Estelle Arpels
Brand Strategy
Market segment
Luxury
Core business
Jewelry
Targets
Men, Women
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