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UNDEFEATED (UNDFTD) is a Los Angeles-based streetwear and sneaker boutique founded in 2002 by James Bond and Eddie Cruz. Originally launched as a premium sneaker store catering to collectors, the b...
UNDEFEATED (UNDFTD) is a Los Angeles-based streetwear and sneaker boutique founded in 2002 by James Bond and Eddie Cruz. Originally launched as a premium sneaker store catering to collectors, the brand has since evolved into a globally recognized sports-inspired streetwear label. Known for its bold graphics, military aesthetics, and athletic influences, UNDEFEATED collaborates with major brands like Nike, Adidas, Converse, and A Bathing Ape, producing limited-edition sneakers and apparel. It remains a key player in the streetwear scene, blending sports culture with urban fashion.Brand Details
Founder
James Bond and Eddie Cruz
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
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